All projects AI Concierge · Hospitality · Ray Tracing

Aloha

Automated Concierge Experience for Hospitality Optimization — photorealistic AI virtual assistant for the hospitality sector.

The project

ALOHA is a research and development initiative designed to transform the hospitality sector, introducing a new paradigm for managing tourist services. Supported by Regione Puglia under Title II – Chapter 2 of the General Regulation "Grants for integrated programmes promoted by medium-sized enterprises", the project develops a modular, scalable framework integrating generative AI, machine learning and immersive interfaces.

Through the collaboration between Sidea Group S.r.l. (lead applicant) and Key4 S.r.l. (partner), ALOHA aims to:

Personalise services and interactions with guests
Improve operational efficiency in hospitality facilities
Enhance the cultural, artistic and natural heritage of the territory

Key4's role

Within the ALOHA project, Key4 S.r.l. plays a central role in developing the Aloha Virtual Concierge (CVA-ALOHA), an innovative digital assistant designed to revolutionise the concept of the hospitality concierge.

Key4's goal is to deliver a virtual assistant with a photorealistic interface, based on real-time ray tracing and advanced AI techniques. This concierge will be able to:

Converse naturally with guests through Natural Language Processing (NLP) systems
Recognise emotions and feelings, adapting responses based on the emotional state of the interlocutor
Provide personalised information on hotel services, local events, tourist itineraries and attractions
Ensure scalability and internationalisation, adapting to different cultural and linguistic contexts

Modules developed by Key4

CVA-QA

Question & Answering

Intelligent Q&A system based on NLP and conversational AI for relevant, personalised answers in real time.

CVA-TO

Tour Optimisation

Tourist itinerary optimisation module combining individual preferences, emotional feedback and event logistics.

CVA-ED

Emotion Detection

Advanced component for facial and vocal emotion recognition, aimed at further personalising the interaction.

CVA-V/TC/EV

Virtualisation & Rendering

Concierge avatar rendering and animation modules with GPU farm technology and real-time ray-tracing for realism and immersion.

CVA-IO

Input/Output

Audio/video data acquisition and analysis system with Speech-to-Text and Text-to-Speech, optimised through Federated Learning for privacy.

CVA-DR/TC

Data Retrieval & Totem Control

Modules for managing data from external services and controlling the Aloha Totem kiosks installed in hospitality facilities.

Technical objectives

Develop an industrialisable prototype of the Virtual Concierge, accessible from Totem kiosks, tablets and mobile devices
Reduce latency and response times to ensure fluid and natural interactions
Maintain high data security through Federated Learning and edge computing techniques
Offer a scalable, modular and international solution, adaptable to hospitality facilities of varying sizes

Expected results

Introduce a photorealistic and interactive virtual concierge capable of radically improving the customer experience
Foster digital transformation of the hospitality sector, combining automation, AI and immersive interfaces
Enhance territorial resources by offering tailored tourist experiences
Increase the competitiveness of hospitality facilities through innovative and personalised services

P.O. ERDF 2014-2020 – Regional Regulation n.17/2014 – Title II Chapter 2

"Grants for integrated programmes promoted by Small Enterprises" – PIA (Art. 27)

Regione Puglia

CUP B65H24000120007 Project Code: F5R58U5

Bring Aloha to your facility

Running a hospitality or healthcare facility and want to enhance your welcome experience? Contact us for a demo.

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